Typography
APEXPlumbing Co.

Design studies for a drawn sheet of work.

Three browser-rendered explorations of the proposed identity for Apex Plumbing Co., a fictional residential plumbing company in Nashville, Tennessee. They are design studies only and are not the final website. Use the typography switch in the top bar on any page to compare the two type pairings live.

  1. Branding and typography

    The monoline "A" mark with a pipe-like crossbar, wordmark and lockups; desktop, tablet and phone headers with navigation and the call bar; the two type pairings side by side with a recommendation; colour usage with calculated contrast; buttons, form fields, labels and numbered identifiers.

    Open study 01

  2. Homepage hero

    Evergreen ground, a large photograph bleeding off the right edge, and a limestone information panel with a brass top rule that overlaps the photograph and drops below it. Responsive from 1440 px down to 390 px, with tablet and phone frames shown side by side at the bottom of the page.

    Open study 02

  3. Services section

    An architectural service index: a featured service with a large photograph and an overlapping panel, a numbered index of the other six services separated by hairlines, and emergency plumbing highlighted in oxblood. Desktop, tablet and phone compositions.

    Open study 03

What these are

Plain HTML and CSS with a few lines of JavaScript for the typography switch and menu. No build step. All fonts and photographs are included in the folder, so it deploys as it is.

Photography

All photographs are temporary, free-to-use images from Pexels, credited in each caption and listed in the README. They are stand-ins for the final art direction.

Demo content

Apex Plumbing Co. is fictional. The phone number is a placeholder and no licences, reviews, credentials or years of experience are claimed anywhere in these studies.